Santa & Snow in the Square kicks off the 2026 holiday season at Town Square Las Vegas on November 14 with Santa’s Arrival Parade, a Christmas tree lighting, snow in the Square, entertainment, prizes and special guests. The free outdoor celebration runs from 5:00 PM to 8:00 PM, with the parade beginning at 7:00 PM before Santa lights the tree.
The event serves as Town Square’s official holiday kickoff and also marks the opening of Santa photos for the season. Families can spend the early evening enjoying the activities around the Square before finding a spot for the 7:00 PM parade.
Santa’s Arrival Parade
The centerpiece of the evening is Santa’s Arrival Parade, which begins at 7:00 PM. Holiday characters and performers make their way through Town Square before Santa arrives for the annual Christmas tree lighting.
The parade and tree lighting are free to watch, and no ticket or reservation is required for the celebration. Families planning to watch from a specific area may want to arrive before the parade begins, particularly with younger children.
Snow in the Square
Snow in the Square adds a winter touch to the outdoor celebration with artificial snowfall around Town Square. The snow effect is part of the November 14 holiday kickoff along with the parade, tree lighting and entertainment.
Because the entire celebration takes place outdoors, families should dress for November evening temperatures even though much of the event takes place before sunset.
Photos With Santa Begin After the Tree Lighting
Santa’s photo experience officially opens immediately following the tree lighting. Photos are available for a limited time on opening night, with the regular Town Square Santa photo season continuing through December 24.
Families specifically planning professional Santa photos should check the separate Santa photo schedule and reservation details, since the photo experience operates independently from the free parade and tree-lighting celebration.
Free Glow Items With a Town Square Purchase
Town Square is also giving away hundreds of free glow items during the celebration. Shoppers who make purchases totaling at least $10 from a Town Square Las Vegas merchant can receive one glow item per receipt while supplies last.
Families arriving earlier in the day can easily turn the evening celebration into a longer Town Square outing. Dinosaur Outpost at Town Square offers an interactive indoor dinosaur experience for younger kids, while Ooza Palooza lets children create and customize their own slime.
More Family Activities at Town Square
For families who want another activity before the holiday festivities begin, PopStroke Las Vegas at Town Square has two outdoor putting courses, food, drinks, a playground and an ice cream parlor. These attractions are within Town Square, so families can add an activity without having to move the car before the evening celebration.
Town Square also has a central park and Children’s Park close to the event area, along with restaurants and shops throughout the open-air property.
What to Know Before You Go
Santa & Snow in the Square is a free outdoor family event. The main parade begins at 7:00 PM, followed by the tree lighting and the opening of Santa photos. The free glow items require a qualifying Town Square purchase and are available only while supplies last.
Parking is available throughout Town Square, but the center is likely to be busier than a typical Saturday evening because the celebration brings together the parade, tree lighting and start of the Santa photo season. Arriving early gives families more time to park, explore the activities and find a viewing spot before Santa’s parade begins.
